Pay-per-click, or PPC, is an online marketing strategy where advertisers are charged a fee each time one of their adverts is clicked. In essence, it’s a method of purchasing visitors to your website rather than making an effort to “earn” those visitors naturally.
One of the most often used types of PPC is search engine marketing. In the event that a user searches for a term associated with their product or service, it enables marketers to compete for ad placement in the sponsored links of a search engine.